Product
Blog Studio
Briefed from your data, not a template
A Blog Studio brief starts from the opportunity that produced it, so it carries the real queries behind the gap: what people searched, what the pages currently ranking cover, and what they leave out.
That is the difference between a brief and a topic. A topic tells you to write about a subject. A brief tells you which questions the piece has to answer to be worth publishing.
A first pass, in your voice
From the brief, Onça writes a draft structured around what the brief identified and matched to how your existing content reads. Minutes from spotted gap to something you can edit.
It is a first pass, not a publish button, and we would rather say that plainly than sell you a machine that writes your blog. Read the draft properly and expect to do real work on it: the specifics only you know, the examples from your business, the claims that need to be true. Published content is a statement your business is making.
Only for gaps worth filling
New content is the most expensive row in the queue, which is why Onça does not suggest it freely. A gap has to carry enough estimated lift to be worth the hours, and often the cheaper move is expanding a page you already have rather than writing another one.
Blog Studio is one action available from the queue, alongside refreshing a page's meta and expanding existing content. It is not a separate tool with a separate to-do list.
What it needs
Your site and Search Console connected, since the briefs are built from the queries you actually rank for. The mechanics are in the Blog Studio docs, and setup in Getting started.