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The opportunity queue

Every signal from every source becomes one prioritized list. This is the part of Onça you work from day to day, and it is deliberately a list rather than a dashboard, because a dashboard makes you decide and a list tells you.

What each row carries

Estimated monthly clicks. The projected lift if you act, so you can triage by impact rather than by whichever item you happened to notice first.
A plain-language reason. What changed and why it matters now. If Onça cannot explain an opportunity in a sentence, it should not be asking for your time.
An action. Draft, refresh, brief, or schedule, run from the row itself rather than from another tool in another tab.

Reading the estimated lift

The click estimate is a projection, not a promise. It is built from the demand Onça can already see in your data: the impressions a query is getting, where you currently sit, and how click-through typically changes across those positions.

Treat it as a way to rank one opportunity against another rather than as a forecast to budget against. Two rows at +200 and +20 are telling you something reliable about which to do first. A single row at +200 is not telling you that you will get exactly 200 more clicks.

Kinds of opportunity

The queue mixes work types on purpose, because your time is a single pool and the best use of the next hour is not always the same kind of task.

CTR optimization. A page that ranks but does not get clicked. Usually a title and description rewrite.
Page expansion. An existing page that ranks adjacently for queries it covers thinly, where adding a section is cheaper than writing something new.
New content. Demand you do not currently address at all. The most expensive kind of row, which is why the lift estimate matters most here.
Profile updates. Local work from your Business Profile, scheduled rather than remembered.

How it stays current

Opportunities are recalculated as your feeds update, so the queue reflects your site this morning rather than the last time somebody ran a report. Work you complete drops off, and opportunities that resolve on their own, because a competitor moved or a page recovered, drop off too without you having to close them.

What produces the rows in the first place is covered in Sources and signals.

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